Marketing Copywriter
Hi! I’m Dr. Bob (AKA Robert Roth, PhD), freelance marketing copywriter.
During my “official” marketing and copywriting career, my for-profit work generated several hundred million dollars in equity value for corporations. And my nonprofit work touched more than 100 million people and raised more than $40 million.
Following my official marketing career, I tried to retire. But retirement was a nonstarter as I immediately suffered an almost terminal case of BOREDOM. So, today I am back doing the work that I truly love, freelance copywriting.
For-Profit Experience
My copywriting work is informed and inspired by extensive for-profit marketing experience gained while serving as:
- Co-Founder, President, COO and CMO for the Grand Canyon Railway
- V.P. Marketing for Del E. Webb Recreational Properties
- V.P. Marketing for Radisson Hotels
- National Advertising Director for The Holiday Inns System
Nonprofit Experience
In the nonprofit and government sectors, I have been honored to serve the Arizona Office of Tourism, American Humane Association, Arizona Small Business Association, Butte Opera House and City of Cripple Creek, CO, the Coleville Tribes, Desert Stages Theatre, Frank Lloyd Wright Foundation, Propel Philanthropy, Sedona Chamber of Commerce, the Navajo Nation, and Utah Navajo Industries.
Read more about some of my my favorite Marketing Campaigns. And, please do visit my Copy Portfolio.
My Commitment
As I freelance marketing copywriter, I am deeply committed to helping my clients:
- Deeply understand their target audience’s wants and needs,
- Clearly articulate the benefits of their products and services and why they are better than those offered by competitors,
- Reduce the cost, and improve the quality, of marketing copywriting.
Let’s Talk
Please Contact Me if your organization needs a little (or maybe a lot of) support from an exceptional, and affordable, freelance marketing copywriter.
