Marketing Copywriting
Hi! I’m Dr. Bob (AKA Robert Roth, PhD). And, I provide freelance marketing copywriting services to both commercial and nonprofit organizations.
My for-profit work has generated more than $500 million in equity value for investors and my nonprofit work has touched more than 100 million people and raised more than $40 million.
Read more about these Marketing Campaigns or Visit my Copywriting Portfolio.
I Tried to Retire, But . . .
After a reasonably successful marketing and copywriting “career” I tried to retire. But, retirement was a nonstarter as I quickly succumbed to an almost terminal case of boredom. So, I am now, enthusiastically back to doing the work that I truly love . . . freelance marketing copywriting. And I am striving to do that work at very reasonable hourly and project rates for innovative organizations that are making a difference.
My For-Profit Experience
In the for-profit sector I have had the privilege of serving as:
- Co-Founder, President, COO and CMO for the Grand Canyon Railway
- V.P. Marketing for Del E. Webb Recreational Properties
- V.P. Marketing for Radisson Hotels
- National Advertising Director for The Holiday Inns System
My Nonprofit Experience
In the nonprofit and government services sector I have been honored to support the Arizona Office of Tourism, American Humane Association, Arizona Small Business Association, Butte Opera House and City of Cripple Creek, CO, the Coleville Tribes, Desert Stages Theatre, Frank Lloyd Wright Foundation, Propel Philanthropy, Sedona Chamber of Commerce, the Navajo Nation, and Utah Navajo Industries.
AI Powers My Work
Back in the good old pre-AI days, quality copywriting was time consuming and expensive. Fast forward to today, and I am taking the greatest possible advantage of AI technology to make the entire marketing copywriting process much faster . . . and far less expensive.
