Freelance Marketing

Hi! I’m Bob Roth (AKA Robert Roth, PhD). I provide freelance marketing and copywriting services to both for-profit and nonprofit organizations.

For-Profit Marketing Experience

Working with for-profit organizations, my marketing and copywriting work has generated several hundred million dollars in equity value. I have been honored to serve as:

• President, COO and CMO at Grand Canyon Railway
• Vice President Marketing for Del E. Webb Recreational Properties
• Vice President Marketing For Radisson Hotels
• Director of National Advertising for The Holiday Inns System, Worldwide

Read more about my for-profit experience.

Nonprofit Marketing Experience

Working with nonprofits, my marketing and copywriting work has touched more than 100 million people, and raised more than $40 million.

I have been honored to serve the Arizona Office of Tourism, American Humane Association, Arizona Small Business Association, Butte Opera House and City of Cripple Creek, CO, Coleville Tribes, Desert Stages Theatre, Frank Lloyd Wright Foundation, Mindful Founders, Sedona Chamber of Commerce, the Navajo Nation, Propel Philanthropy, and Utah Navajo Industries. Read more about my nonprofit experience.

How Freelancers Drive
Down Marketing Expense

Today’s Knights around corporate marketing round tables are facing a serious problem. The problem is that marketing expenses are increasing and returns on marketing investments are getting slimmer. And this situation is making their corporate kings and queens pretty unhappy.

The problem is that rapid advances in marketing technologies have created a marketing talent gap which is making marketers caught in the gap less and less competitive.

This White Paper shares recent research on evolving best practices for filling marketing talent gaps with marketing freelancers who are ready, willing and able to serve corporate kings and queens and the knights around their marketing roundtables.

Read more about How Freelancers are driving down marketing expense.

Contact Me

And, please do Contact Me if your organization needs a little (or maybe a lot of) exceptional freelance marketing and copywriting support.