Dr. Bob’s Bio
Thank you for visiting Dr. Bob’s Bio. I’m Bob Roth (AKA Robert Roth, PhD), nonprofit marketing consultant. I work with nonprofits, at deeply discounted rates, to increase marketing impact and reduce marketing expense. My work has touched more than 100 million people and raised more then $40 million for nonprofits that are truly making a difference.
Read more about several of my favorite nonprofit marketing campaigns.
For-Profit Marketing Experience
My nonprofit work is informed and empowered by more than 30 years of corporate marketing leadership during which my work generated several hundred million dollars in equity value.
In the for-profit sector, I have been honored to serve as:
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President and COO at Grand Canyon Railway
Our team created this tourist destination and living museum as a highly successful for-profit business. We raised more than $18 million and restored historic steam train service to the South Rim of the Grand Canyon.
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Vice President Marketing for Del Webb Recreational Properties
I implemented marketing strategies that increased the value of Del Webb’s Lake Powell assets from $20 million to more than $70 million.
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Vice President Marketing for Radisson Hotels
My team created the original Radisson brand which positioned the company for growth from 30 to more than 1,000 properties.
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Director of National Advertising for Holiday Inns
Our turn around team transformed an under-performing chain of roadside motor inns into an international hospitality leader.
Nonprofit Marketing Experience
Concurrent with my for-profit career, I have been honored to serve a number of nonprofit and government organizations including the ACCESSMed Foundation, Arizona Office of Tourism, American Humane Association, Arizona Small Business Association, Butte Opera House and City of Cripple Creek, CO, Coleville Tribes, Desert Stages Theatre, Frank Lloyd Wright Foundation, Sedona Chamber of Commerce, the Navajo Nation, and Utah Navajo Industries.
Education
- B.S. in public communications (magna cum laude) Boston University
- MBA and PhD in business administration California Coast University
Veteran Status
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I am a proud wartime veteran of the United States Navy.
Thank You
Once again, thank you for visiting Dr. Bob’s Bio. Please do contact me if your organization needs a little (or maybe a lot of) help taking your marketing campaign to the top of the Internet.
