Dr. Bob’s Bio

Nonprofit Experience

Working with nonprofits, my  work has touched more than 100 million people, and raised more than $40 million.

I have been honored to provide strategic planning, marketing and copywriting services to a number of nonprofit and government organizations including the Arizona Office of Tourism, American Humane Association, Arizona Small Business Association, Butte Opera House and City of Cripple Creek, CO, Coleville Tribes, Desert Stages Theatre, Frank Lloyd Wright Foundation, Sedona Chamber of Commerce, the Navajo Nation, Utah Navajo Industries, and Voice of the Veterans.

For-Profit Experience

My nonprofit work is informed and empowered by my extensive for-profit experience. Working with for-profits, I have generated several hundred million dollars in equity value while serving as:

• President and COO at Grand Canyon Railway

  Our team created this tourist destination and living museum as a highly successful for-profit business. We raised more than $18 million and restored historic steam train service to the South Rim of the Grand Canyon.

• Vice President Marketing for Del Webb Recreational Properties

  I implemented marketing strategies that increased the value of Del Webb’s Lake Powell assets from $20 million to more than $70 million. 

• Vice President Marketing for Radisson Hotels

  My team created the original Radisson brand which positioned the company for growth from 30 to more than 1,000 properties.

• Director of National Advertising for Holiday Inns

  Our turn around team transformed an under-performing chain of roadside motor inns into an international hospitality leader.