For-Profit Marketing

My for-profit marketing work has generated several hundred million dollars in equity value while serving as:

• President and COO at Grand Canyon Railway

  Our team created this tourist destination and living museum as a highly successful for-profit business. We raised more than $18 million and restored historic steam train service to the South Rim of the Grand Canyon.

• Vice President Marketing for Del Webb Recreational Properties

  I implemented marketing strategies that increased the value of Del Webb’s Lake Powell assets from $20 million to more than $70 million. 

• Vice President Marketing for Radisson Hotels

  My team created the original Radisson brand which positioned the company for growth from 30 to more than 1,000 properties.

• Director of National Advertising for Holiday Inns

  Our turn around team transformed an under-performing chain of roadside motor inns into an international hospitality leader.