How Freelancers Drive
Down Marketing Expense

I wrote this White Paper to share my latest research on how both for-profit and nonprofit businesses are leveraging freelancers to drive down marketing expense and increase return on marketing investments.

As I started writing the paper, I found myself increasingly thinking about the legend of King Arthur’s Court and his Knights of the Round Table. I realized that just as King Arthur’s knights were judged on their success in conquering the king’s enemies, so too are today’s marketing knights judged on their success in increasing financial returns on their corporate king’s marketing investments.

Slaying Today’s Marketing Dragons

In their quest to drive down marketing expense, today’s marketing Knights are jousting with two fierce dragons. Dragon #1 is the rapid evolution of increasingly complex marketing technologies. And dragon #2 is the ever widening talent gap in affordable, technology savvy, marketing talent. 

As these dragons drive down financial returns on marketing investments, corporate kings and queens are growing increasingly grumpy. 

This White Paper shares some of the ways in which kings and queens are bringing affordable tech-savvy freelancers to their marketing round tables. Download the White Paper.