Six Ways To Make Nonprofit
Marketing Affordable

For most nonprofits, Marketing is the critical process that attracts and engages beneficiaries, volunteers and financial supporters.

Some Good News And
Not So Good News

The good news is that developing an effective nonprofit marketing program can be simple and affordable. Unfortunately, the not so good news is that, for many nonprofits, the process of developing a truly effective marketing program requires a high level of consumer marketing expertise which typically costs $50 to $200 per hour. Add to that expense for overhead, infrastructure, events and miscellaneous vendor services, and a nonprofit marketing program can easily cost 15%, or more, of a nonprofit’s total operating budget. For most nonprofits, that is just way too expensive!

Six Budget Stretching Solutions

So, back to good news. There are several ways that a nonprofit can increase its marketing impact, while concurrently reducing marketing expense. This White Paper discusses six of my favorite nonprofit marketing best practices. Download the White Paper.