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Nonprofit Marketing is Like
A Box of Chocolates

Hi! I’m Bob Roth (AKA Robert Roth, PhD) and I have been
creating nonprofit marketing programs for more than three
decades. My programs have touched 100 million people and
raised more than $40 million.

Throughout all of this experience, I have frequently recalled what
Forest Gump told us (in the movie Forest Gump) that his mama
said:

“Mama always said life is like a box of chocolates.
You never know what you’re gonna get.”

In this eBook, I share seven stories about how I continue to innovate my nonprofit marketing toolkit. I hope these stories will spark some innovative nonprofit marketing thinking.

Our nonprofit work is certainly now, and forever will be, a work in progress! Please contact me if you would like to share more about nonprofit marketing innovation.

And last, but certainly not least, please do contact me if you need a little (or maybe a lot of) help sorting through your nonprofit marketing box of chocolates..